Nikolas Severidt’s Blog

Co-Founder of Optimized Digital Media

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People Really Are Addicted To Facebook: 48% Of Us Check It In Bed

If you had any doubt the extent to which Facebook, Twitter, and (one or two) other social services have taken over people's lives, stats like these should put them to rest.

These charts are from a recent study by Retrevo, which surveyed just over 1000 Americans:

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5 Fantastic Facebook Fan Page Ideas to Learn From

What other great Facebook Fan Pages have you seen?

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Facebook COO: 175 Million People Log Into Facebook Every Day

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Baby Boomers and Seniors Are Flocking to Facebook [STATS]

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4 Myths About Social Media and Small Business

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Growing Your Business with Facebook

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Facebook Marketing: The Basics of Facebook Ads

Facebook is now the hottest social networking website today. It has over 100 million active members and is still continuing to grow to this day. With Facebook, people are able to build networks of friends, keep in touch with old friends as well as build new relationships.

Facebook also provides a lot of fun things for people to do. It has applications that can let members interact with each other and it also provides a great way for people to communicate with each other.

Because Facebook generates a lot of traffic each day with millions of people visiting and creating new accounts, it has now grown to be one of the best places to market products and services.

It’s so popular among internet marketers that Facebook developed an ads system called the Facebook Ads. Basically, the Facebook Ads is a pay per click program offered to marketers in Facebook. The great thing about Facebook Ads is that it is very affordable and you will never worry about spending too much money on advertising without getting any return on your investment.

If you have a small budget and you are currently experimenting with your marketing strategy in order to know what is going to work for you and the products or services you are offering, then Facebook Ads is perfect for you.

You need to consider the fact that spending a lot on pay per click ads can have a negative impact to your business. Here are some things that you need to consider in high cost advertising.


The first thing you need to remember when you are investing in advertising is that you have no idea if the products or services you are offering will convert.

Now, with this kind of risk, why would you setup a 100 dollar a day budget for pay per click advertising when you can get it at Facebook for only 10 dollars a day. When you are just starting and experimenting with your ad campaign, this is a great way to do it. If it works out and you want more targeted traffic, you can increase your budget up to 20 dollars. From there, you can just move your budget up.  Facebook Ads also offers a great reporting tool so you can see exactly which ads are working and which ads are not.


If the ad didn’t turn out as expected, you can always improve it without increasing your budget. Always remember that spending more is not really a good thing especially when marketing is concerned.

When advertising in Facebook Ads, try to test your advertising for your products and services for a week or two with an affordable budget. You will also want to test multiple ads to see which ones convert at a better rate and also have your ads land on different pages, with one going to your Facebook Business Page and the other going to your Companies Website.  By doing this, you will be able to find out what works and what doesn’t.

As you can see, Facebook Ads will provide a way for you to advertise in the internet without spending too much money. Always remember that when internet marketing is concerned, there is nothing wrong with starting out small.

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This entry was posted on Saturday, January 9th, 2010 at 6:22 pm by Nikolas Severidt and is filed under Facebook, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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December Data on Facebook’s US Growth by Age and Gender: Beyond 100 Million

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Online Social Networking-Using the Internet to Its Full Advantage for Your Business

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7 Pieces of Advice on Growing Your Business on Facebook

1. Fan Page
2. Posterous
3. Events
4. Facebook Ads
5. Marketing/Promotional Tool
6. Relationship Management Tools
7. Final Advice

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Nikolas Severidt

Nikolas Severidt

An Entrepreneur with a passion for growing businesses with new media strategies.
Optimized Digital Media


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